Privacy Policy & Terms of Service – The Profit Protocol
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Privacy Policy &
Terms of Service

The Profit Protocol is committed to transparency, data protection, and operating with integrity. Please read these policies carefully.

Privacy Policy

📅 Last Updated: March 2026 🏢 The Profit Protocol 🌐 elitereiteams.com

The Profit Protocol ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and your rights regarding that data when you visit elitereiteams.com or interact with our services.

Plain-language summary: We collect only what we need to serve you. We do not sell your data. We do not use purchased or rented lead lists. If you opted in to SMS communications, you can opt out at any time by replying STOP.

1. Who We Are

The Profit Protocol is a business coaching and operational strategy firm founded by Brandon Hightower, designed to help real estate operators and entrepreneurs build scalable, systems-driven businesses.

Business Address: 500 N Central Expy, Ste 500, Plano, TX 75074
Email: [email protected]
Phone: 214.227.9118
Website: elitereiteams.com

2. Information We Collect

We collect information you voluntarily provide to us through our website forms, opt-in pages, and direct communications, including:

  • Full name, email address, and phone number
  • Business type, stage, and goals (from intake or application forms)
  • Communication and scheduling preferences
  • Payment information (processed securely through third-party processors — we do not store card details)

We also automatically collect limited technical data when you visit our website, including:

  • IP address and browser type
  • Pages visited and time spent on site
  • Referring URLs and device type

3. How We Use Your Information

We use your personal information to:

  • Respond to inquiries and schedule discovery calls
  • Deliver coaching, consulting, or done-for-you services you have engaged
  • Send SMS or text message updates related to your inquiry or program (with your explicit consent)
  • Send email communications including follow-ups, resources, and program updates
  • Improve our website, services, and overall client experience
  • Comply with applicable legal obligations

4. SMS / Text Message Communications

📱 SMS Opt-In Disclosure

By submitting your phone number and checking the SMS consent box on any of our forms, you agree to receive text messages from The Profit Protocol regarding:

  • Your coaching or consulting inquiry and follow-up
  • Discovery call scheduling and reminders
  • Program updates and implementation support

Message frequency: Varies based on your program engagement.
Message & data rates may apply.
To opt out: Reply STOP to any text message at any time.
For help: Reply HELP or contact us at 214.227.9118 or [email protected].
Consent to SMS is not required as a condition of any purchase or service.

5. Sharing of Your Information

We do not sell, rent, or share your personal information with third parties for their own marketing purposes. We do not contact individuals from purchased, rented, or affiliate lead lists.

We may share information only in the following limited circumstances:

  • Service providers: Trusted tools we use to operate our business (e.g., CRM platforms, email marketing, payment processors) under strict confidentiality agreements
  • Legal compliance: If required by law, court order, or government authority
  • Business transfer: In the event of a merger, acquisition, or sale of assets, with notice to affected users

6. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. If you request deletion of your data, we will honor that request unless retention is required by law.

7. Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal data
  • Opt out of marketing communications at any time
  • Withdraw SMS consent at any time by replying STOP

To exercise any of these rights, contact us at [email protected] or call 214.227.9118.

8. Cookies & Tracking

Our website may use cookies and similar technologies to enhance your experience, analyze site traffic, and understand user behavior. You may disable cookies through your browser settings; however, some site features may not function properly without them. We may also use third-party analytics tools such as Google Analytics.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies independently.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has submitted information to us, please contact us immediately.

11. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal data from unauthorized access, disclosure, or misuse. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. Continued use of our website or services after changes are posted constitutes your acceptance of the updated policy. We encourage you to review this policy periodically.

13. Contact Us

The Profit Protocol
Brandon Hightower, Founder
500 N Central Expy, Ste 500, Plano, TX 75074
📞 214.227.9118
✉️ [email protected]
🌐 elitereiteams.com

Terms of Service

📅 Last Updated: March 2026 🏢 The Profit Protocol 🌐 elitereiteams.com

Please read these Terms of Service ("Terms") carefully before using elitereiteams.com or engaging any services offered by The Profit Protocol. By accessing this website or purchasing any service, you agree to be bound by these Terms.

Plain-language summary: Our services are for adults who are serious about building their business. Results are not guaranteed. You're responsible for the decisions you make. All content is protected intellectual property. Be honest with us and we'll do the same.

1. About The Profit Protocol

The Profit Protocol is a business coaching, operational consulting, and educational services company founded by Brandon Hightower. We help real estate operators and business owners build scalable, systems-driven companies through consulting engagements, intensive programs, and fractional leadership services.

Business Address: 500 N Central Expy, Ste 500, Plano, TX 75074
Email: [email protected]  |  Phone: 214.227.9118

2. Eligibility

  • You must be at least 18 years of age to use this website or engage our services
  • By using this site, you represent that you are legally able to enter into a binding contract
  • Our services are intended for business owners, operators, and entrepreneurs — not consumers seeking personal financial advice

3. Services Offered

The Profit Protocol offers the following primary service tiers:

  • The Intensive — A focused 6-week execution and implementation sprint to eliminate your #1 constraint ($6,997)
  • Private — An ongoing embedded operator retainer providing full LEVER metrics optimization, team structure, and accountability systems ($4,997/mo)
  • Private Plus — Everything in Private plus Elite CRM, Sales Training, and Hiring System Install ($8,997/mo)

Specific terms, deliverables, and payment schedules for each service are outlined in the individual service agreement or proposal provided prior to engagement.

4. No Guarantee of Results

The Profit Protocol provides coaching, consulting, and educational services. We make no guarantee of specific financial outcomes, revenue results, or business performance improvements. Your results will depend on your individual effort, background, market conditions, and implementation of the strategies discussed.

Testimonials and case studies shared on our website or in our marketing materials represent exceptional results and are not intended to represent typical outcomes. Individual results will vary.

5. Communications Consent

By submitting your contact information through any form on this website, you authorize The Profit Protocol to contact you by phone, email, and/or text message (SMS) regarding your inquiry, program enrollment, or scheduling. All SMS communications are subject to the opt-in consent provided at the time of form submission.

  • To opt out of SMS at any time, reply STOP to any text message
  • For assistance, reply HELP or contact us directly
  • Consent to receive communications is not required as a condition of any purchase

6. Lead List Policy

The Profit Protocol does not contact individuals from purchased, rented, or affiliate lead lists. All contacts are individuals who have voluntarily submitted their information through our opt-in forms, referrals, or direct outreach.

7. Payment Terms

  • Payment terms are specified in your individual service agreement or invoice
  • All fees are due as outlined in the applicable agreement
  • Failure to make timely payment may result in suspension or termination of services
  • We reserve the right to update our pricing with reasonable notice

8. Refund Policy

Due to the nature of coaching and consulting services (which involve significant time and preparation), all sales are generally final. Refund requests will be reviewed on a case-by-case basis at the sole discretion of The Profit Protocol. Any refund eligibility will be outlined in your individual service agreement. The 90-Minute Bottleneck Call is non-refundable once the session has taken place.

9. Intellectual Property

All content on this website and within our programs — including but not limited to frameworks, SOPs, scorecards, training materials, methodologies, copy, logos, and design — is the exclusive intellectual property of The Profit Protocol and Brandon Hightower.

  • You may not reproduce, distribute, sell, or create derivative works from our content without express written permission
  • Materials provided to clients during an engagement are licensed for personal business use only and may not be resold or shared

10. Confidentiality

Both parties agree to keep confidential any proprietary or sensitive business information shared during the course of an engagement. The Profit Protocol will not disclose your business information to third parties without your consent, except as required by law.

11. Disclaimer of Warranties

This website and all associated content and services are provided on an "as is" and "as available" basis without warranties of any kind, express or implied. We do not warrant that the website will be uninterrupted, error-free, or free of harmful components.

12. Limitation of Liability

To the fullest extent permitted by applicable law, The Profit Protocol, its founders, employees, and contractors shall not be liable for any indirect, incidental, consequential, special, or punitive damages arising from your use of this website, reliance on any content provided, or engagement with our services — even if we have been advised of the possibility of such damages.

Our total liability for any claim arising out of or relating to these Terms or our services shall not exceed the total amount paid by you for the specific service giving rise to the claim.

13. Earnings & Income Disclaimer

Any income, revenue, or earnings figures referenced on this website, in testimonials, or in our marketing materials are illustrative of potential only and are not a guarantee of future performance. Real estate investing and business operations involve significant risk. Your success depends entirely on your own effort, dedication, market knowledge, and individual circumstances.

We make no assurance that you will achieve the same or similar results as any client, case study, or example referenced. Reliance on any information provided by The Profit Protocol is entirely at your own risk.

14. Governing Law & Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of the State of Texas, without regard to its conflict-of-law provisions. Any disputes arising under these Terms shall be subject to the exclusive jurisdiction of the state and federal courts located in Collin County, Texas.

Prior to initiating any legal proceeding, both parties agree to attempt to resolve any dispute informally by contacting the other party in writing and allowing 30 days for a good-faith resolution.

15. Modifications to These Terms

We reserve the right to update or modify these Terms at any time. Changes will be posted on this page with a revised "Last Updated" date. Your continued use of this website or our services after changes are posted constitutes your acceptance of the revised Terms.

16. Entire Agreement

These Terms, together with any applicable service agreements or proposals, constitute the entire agreement between you and The Profit Protocol with respect to your use of this website and our services, and supersede all prior communications and understandings.

17. Contact Us

The Profit Protocol
Brandon Hightower, Founder
500 N Central Expy, Ste 500, Plano, TX 75074
📞 214.227.9118
✉️ [email protected]
🌐 elitereiteams.com